Eurogames
Eurostyle/Eurogame
Strategy Games, also known as "Eurogames." Eurogames are usually built around an elegant set of mechanics, with a more general theme (e.g. Power Grid or Agricola). Themes tend to invoke more everyday events such as trading and building.
Eurogames vs Ameritrash - What's the Difference? - http://www.boardgameresource.com/eurogames-vs-ameritrash/
Changing the Labels
Coalition use the terms “procedural and thematic” rather than “Euro and Ameritrash”
Articles
Ten things you should know about Ameritrash games - http://www.boardgameprices.com/articles/ten-things-you-should-know-about-ameritrash-games